Many businesses are always looking for new ways of improving their visibility online. SEO is one way of achieving this.
But, what is SEO?
Why is it important to businesses, especially in 2015?
SEO is a tool that generates useful traffic in organic search in various search engines by using particular keywords and phrases. The search improves the visibility of a website and search engines get the best picture of your website. It therefore becomes easier for people to find your website.
A properly carried out SEO campaign involves a comprehensive market research on the keyword using competitive analysis. This market research is important in outlining your business objectives. After the SEO analysis, your current website status is reviewed and modified accordingly.
A search engine friendly and user friendly code is then developed through various page code edits to optimize the website for effective keywords and key phrases. After the optimization process is completed, the website is tracked and monitored closely.
The SEO tools are integrated with the analytic tools of the client to ensure that the client gets a clear picture on how the SEO campaign is being conducted. There should also be a reporting dashboard.
If you want to improve your conversion rate; if you want to boost your business revenue in a cost effective way by highlighting your products and services to the potential clients and marketers, then SEO is the way to go. SEO is very powerful and can positively change your online marketing strategies.
The following are the reasons why every business needs SEO in 2015:
1. Your Business Become Visible and gets useful traffic
In this century, 97% of people browse online for products and services before they can commit. They also tend to trust the first pages of search engines. SEO ensures that your website is visible at all times on the first pages, even when you are not online. With a SEO optimized blog or website, you boost your traffic, search engine rankings and hence boost your revenue.
2. Your business becomes credible and easily branded
By being ranked on the first page of search engines, potential clients are likely to click on your website. This is because they trust the recommendations of search engines. These potential clients will look at your website, your reputation, reviews and the way your brand looks out before they can opt for your services.
Being on the first page is one way of making your business credible. SEO is also organic; your website is found when people need it. This is unlike commercial advertisements on televisions that interrupt the programs of potential clients who feel they are being forced to purchase the products instead of making decisions themselves.
3. Improved User Experience
One of the major ranking factors for SEO is the uniqueness of a website content. The potential audience need to find your website interesting, relevant and sharable on social media. The design of your website should be responsive and mobile friendly.
Search engines are on the front line on the campaign of user friendly website. With good SEO practices, your website not only achieves better ranking on search engines, it also improves the user experience on the website.
4. You achieve measured results
Data is very important for businesses in making informed decisions. SEO campaigns enable you to track almost everything: You will be able to determine what product you should promote, What to improve and how, the clients' interest and many more. Such analyses are crucial in ensuring your business stay in the right track.
You will be able to see the number of visitors who found your website, and how much time they spent. If your visitors are converting, you will be able to know the pages they are visiting and how they are interacting with your website. With this in mind, you will make the necessary changes to your website to meet the needs of your clients.
5. Your Business stays ahead of the competition
By taking good advantage of SEO, you are sure to stay ahead of your competitors. Businesses that do not use SEO do not rank forever. A business that optimizes its website builds a stable relationship with search engines and eventually maintains its ranking and thus stays ahead of the competition.
But, what is SEO?
Why is it important to businesses, especially in 2015?
SEO is a tool that generates useful traffic in organic search in various search engines by using particular keywords and phrases. The search improves the visibility of a website and search engines get the best picture of your website. It therefore becomes easier for people to find your website.
A properly carried out SEO campaign involves a comprehensive market research on the keyword using competitive analysis. This market research is important in outlining your business objectives. After the SEO analysis, your current website status is reviewed and modified accordingly.
A search engine friendly and user friendly code is then developed through various page code edits to optimize the website for effective keywords and key phrases. After the optimization process is completed, the website is tracked and monitored closely.
The SEO tools are integrated with the analytic tools of the client to ensure that the client gets a clear picture on how the SEO campaign is being conducted. There should also be a reporting dashboard.
If you want to improve your conversion rate; if you want to boost your business revenue in a cost effective way by highlighting your products and services to the potential clients and marketers, then SEO is the way to go. SEO is very powerful and can positively change your online marketing strategies.
The following are the reasons why every business needs SEO in 2015:
1. Your Business Become Visible and gets useful traffic
In this century, 97% of people browse online for products and services before they can commit. They also tend to trust the first pages of search engines. SEO ensures that your website is visible at all times on the first pages, even when you are not online. With a SEO optimized blog or website, you boost your traffic, search engine rankings and hence boost your revenue.
2. Your business becomes credible and easily branded
By being ranked on the first page of search engines, potential clients are likely to click on your website. This is because they trust the recommendations of search engines. These potential clients will look at your website, your reputation, reviews and the way your brand looks out before they can opt for your services.
Being on the first page is one way of making your business credible. SEO is also organic; your website is found when people need it. This is unlike commercial advertisements on televisions that interrupt the programs of potential clients who feel they are being forced to purchase the products instead of making decisions themselves.
3. Improved User Experience
One of the major ranking factors for SEO is the uniqueness of a website content. The potential audience need to find your website interesting, relevant and sharable on social media. The design of your website should be responsive and mobile friendly.
Search engines are on the front line on the campaign of user friendly website. With good SEO practices, your website not only achieves better ranking on search engines, it also improves the user experience on the website.
4. You achieve measured results
Data is very important for businesses in making informed decisions. SEO campaigns enable you to track almost everything: You will be able to determine what product you should promote, What to improve and how, the clients' interest and many more. Such analyses are crucial in ensuring your business stay in the right track.
You will be able to see the number of visitors who found your website, and how much time they spent. If your visitors are converting, you will be able to know the pages they are visiting and how they are interacting with your website. With this in mind, you will make the necessary changes to your website to meet the needs of your clients.
5. Your Business stays ahead of the competition
By taking good advantage of SEO, you are sure to stay ahead of your competitors. Businesses that do not use SEO do not rank forever. A business that optimizes its website builds a stable relationship with search engines and eventually maintains its ranking and thus stays ahead of the competition.